JanSport
We Go Where You Go
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Objective: Get consumers to consider a reliable, durable Jansport backpack when choosing one for work, school, university, hiking, and more.
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Idea: JanSports are made for more than just your back. They are made to withstand all of the places you go in life. Whether you go to the park, classroom, mountains, or office, you know that your JanSport is coming back with you in one piece. To show JanSport's durability, we will show that you can take these backpacks on all of your adventures, wherever they take place. We will show that JanSports can go where you go by placing them in different settings where backpacks are needed, even in harsh conditions.
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​Contributors: Isabel Orozco (Copywriter) and David Rodriguez (Art Director)​
OOH: Billboard
On our billboard, we show how you can take your JanSport to crazy places like outdoor adventures. They will go where you go and come back in one piece.
With our print ad, we show how you can use your JanSport when expressing your interests and experiencing your hobbies, even if they can get a little messy.
Social: Instagram Carousel
In our Instagram carousel, we show different polaroids showing a person packing and using their JanSport when going on a mountain climbing adventure. The polaroids show how you can make memories wherever you go when you use a JanSport.
Animated Digital Banner
In our animated Digital Banner, we use polaroids overlapping to show friends using their JanSports at a music festival. This shows how you can use your Jansport for different activities of interest and not just for school or work.
Landing Page
On our animated landing page, viewers can see a digital banner with 3 frames. The first frame shows a person with a Jansport at the ocean, the next one is at an aquarium, and the last one is at a train station. With our visuals and copy, viewers can learn that JanSports can go with them on any journey, no matter the place.
Experiential
For our experiential advertisement, our JanSport repair pop-up event will help customers see that JanSport backpacks are made to last and that they can help people get where they need to go while also holding what's important to them. Customers can spruce up their backpacks from vendors and Jansport will even distribute patches that say "We Go Where You Go" so people can remember that Jansport has their back when traveling and using their products.
Overview
