REI
No Reservations Required
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Objective: Inspire people to get outdoors with REI as their trusted
resource for gear and information.
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Idea: To inspire new explorers, ages 20-35, to get outdoors with REI as their trusted resource for gear and information, we made a campaign that centers on the luxury you can find through nature. In the wake of covid, more people are replacing traditional vacations with outdoor exploration. To show the luxuries you can find in nature, we illustrated the hotel-like amenities you can find on your getaway outside.
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​Contributors: Isabel Orozco (Copywriter) and Caitlyn Coxon (Art Director)​
Social Media: 3 Instagram Posts
In the first Instagram post, we show that the outdoors provides a 24 hour workoutcenter. For example, a hiking/climbing trail.
In the second Instagram post, we said that nature's concierges are our park rangers.
In the third Instagram post, we showed how you can take your pets anywhere when you get away in nature.
Digital: 3 Static Digital Banners
With most hotels, you have to work to get a room with a view. In nature, it's a given.
Like luxury hotels, nature will also provide a complimentary breakfast straight from the Earth.
When you go on vacation, you have to relax by the pool. When you go outdoors, you get the most pristine pools nature can provide.
Out Of Home: Billboard
When you go on vacation, privacy is very important. In nature, you won't need a "Do Not Disturb" sign because it provides some of the most secluded, yet beautiful settings.
Ambient
We thought the best place to reach vacation goers, is when they are at the airport. Before they go to their destination, travelers can come to the kiosk and learn how they can get away in nature with the help of REI.
TikTok
Our TikTok gives examples of the things you may find in a vacation experience. The caption on the video would say "Get gear and get away with REI #noreservationsrequired."
Overview
