Scotch-Brite
100% Planet Preserving
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Objective: Get consumers to stock up on Scotch-Brite sponges in their homes for all types of cleaning. Kitchen, bathroom, windows, and more.
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Idea: When you clean your house with Scotch-Brite's 100% recycled content sponges, you preserve the Earth and its precious characteristics like beauty, growth, and ecosystems. To show how compatible the sponges are with the Earth, we will show different nature scenes made out of the Scotch-Brite sponges.
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​Contributors: Isabel Orozco (Copywriter & Art Director) and Michele Lara (Copywriter & Art Director)​
Digital Banners: 2 Animated Digital Banners
In our first animated digital banner, a pair of hands holding sponges like a plant rise up on the screen. The copy shows how using the sponges inside your home can help the Earth stay clean as well.
In our animated digital banner, a flower made out of sponges grows and blooms. The copy shows that you can keep your kitchen clean while also keeping the Earth beautiful with its plants when you use Scotch-Brite sponges.
Out Of Home: 2 Bus Shelters
In our first bus shelter ad, we made seaweed out of Scotch-Brite sponges. This shows that the sponges can help keep our ecosystems clean and livable for aquatic animals.
In our second bus shelter ad, we made a cactus out of Scotch-Brite sponges. This imagery and copy help show that using the sponges can help keep different types of ecosystems alive on Earth.
In our print ad, we showed that using our 100% recycled sponges can help keep our Earth's waters clean and pure.
Experiential
In our experiential advertisement, we combined art and environmental awareness. With our art gallery made out of sponges that viewers can take home, people can learn how the sponges help the Earth in a fun and educational way. The art gallery will include many different plant cultures made out of sponges such as flowers, bushes, gardens, cactus, and vines.
Overview
